United Sport Partners company (USP) deals with sports marketing and promoting turn-key sports events. This company entered the market in 2005 and it is the Czech branch of the homonymous company in London.
The USP company has launched the regional marketing project Krkonoše regioncard in June 2012. This project aims to revive tourism in the Krkonoše mountain region. The card offers a wide range of significant discounts on 124 attractive services in 22 cities, on both sides of the Krkonoše mountains, the Czech and the Polish. The idea of the project is based on experience from abroad, where similar marketing tools have been already applied successfully for many years.